Executive Summary
Analysis of 910,363 rides during the New Year period reveals critical safety patterns around the midnight transition.
Critical Finding
Between 19:00–20:00, danger peaks at 169% as roads fill with last-minute travel, mixed intentions, and time pressure.After midnight, the pattern flips. From 00:00–04:00, danger drops to just 23–48%, driven by significantly reduced traffic volume. High risk doesn’t follow the clock. It follows human behavior.
Day-Level Analysis
Baseline: 195,092 rides/day | 7.48 HB per 1,000 rides
Day Pattern Insights
🔴 NYE (NY -1): Highest traffic (133.5%) AND danger (104.5%) - peak celebration travel
🟡 NY Day: High traffic but danger normalizes (98.5%) - post-midnight caution
🔴 Jan 2 (NY +1): Traffic drops but danger rebounds (103.8%) - fatigue factor
Critical NYE to NY Morning Transition
Hour-by-hour analysis of the midnight celebration period:
Hour-Day Combinations
Most Dangerous Hour-Day Combinations
Safest Hour-Day Combinations
Key Findings & Recommendations
Data & Methodology
This analysis is based on Nexar's Ride and Incident data from December 2024 - January 2025.
Developed by
Rui Carneiro, Nexar's BI Lead
Data Source
Nexar's BigQuery Data Warehous
Location Data
Compared against OpenStreetMap location information
Analytical Model
Developed with Claude AI assistance
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