Case Study

Indianapolis 500 2025

Race Day Sunday, May 25, 2025. The Indianapolis 500 drew an estimated 275,000 spectators to the Indianapolis Motor Speedway, yet Nexar fleet data captured a striking paradox: a city-wide traffic suppression, not a surge. This is what 275,000 people in one place looks like on the road network around them.

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01 · Executive Summary

The Indy 500 doesn't create traffic, it moves it.

The Indianapolis 500, the world's largest single-day sporting event with ~275,000 attendees, created a dual-layer traffic effect on race day (May 25, 2025). The race suppressed normal traffic across Indiana and Indianapolis while creating an extreme surge at the venue itself.

Indiana statewide rides dropped −16.7% on race day and Indianapolis fell −17.3% (Z = −10.98). Meanwhile, Speedway, IN, the 2.5-square-mile municipality hosting IMS, saw a +108.7% surge. The event reshapes the network entirely.

Indiana Ride Volume
−16.7%
393 fewer rides vs baseline Sundays
Indianapolis City
−17.3%
Z = −10.98, p < 0.0001
Speedway · IMS Venue City
+108.7%
Venue surge · 32 rides vs 15.3 baseline
Indianapolis · Race Hours
−48%
Active rides at 3 PM ET peak closure
National US · Memorial Day Sun
−4.9%
Holiday baseline · Indiana is 3.4× deeper
Indiana Miles Driven
−27.4%
37,343 vs 51,399 baseline mi · shorter, local trips
◆ Five Things to Know

1. Road closures around IMS drove active rides in Indianapolis to −48% during the 1-4 PM ET race window. 2. Speedway's +108.7% surge is consistent with FHWA's special-events guidance (+100% to +400% within 5 mi of venue). 3. Commercial trucks fell −22.8%, the largest vehicle-type decline. 4. Post-race recovery is rapid: Indianapolis is back to baseline by 6 PM ET (actually +5%). 5. Net IMS effect, after subtracting the Memorial Day holiday baseline, is approximately −11.8 percentage points.

02 · Background & Context

275,000 people in one 2.5-square-mile city.

The Indianapolis 500, "The Greatest Spectacle in Racing," has been held at the Indianapolis Motor Speedway in Speedway, Indiana every May since 1911. The 2025 edition ran on Sunday, May 25, also Memorial Day weekend, with an estimated 250,000-300,000 spectators, making it the largest attended single-day sporting event in the world. The road network around it does not behave normally.

Event ScaleDetail
VenueIndianapolis Motor Speedway
LocationSpeedway, IN · in Indy metro
Race start12:45 PM ET
Race duration~3 hours · ended ~3:45 PM
Spectators~275,000
Dedicated parking~30,000 spaces
Full venue windowMay 14 - 25, 2025
Holiday overlayMemorial Day weekend

Known race-day road impacts: major closures around IMS (16th Street), restricted Georgetown Road, high congestion on I-465 approaches all day, and ~30,000 dedicated IMS parking spaces used.

◆ Why the Indy 500 Matters for Fleet Analysis

Unlike concerts or ballgames where attendees take rideshare to the venue, Indy 500 attendees overwhelmingly drive personal vehicles and use venue parking. This makes the event the rare case where a 275K-person gathering creates a negative traffic signal in the host city. It is the cleanest available test of the "venue absorbs traffic" hypothesis for major motorsport events.

03 · Methodology

Methodology

Data source. Primary table: nexar-data-warehouse.Intermediate.IT_TRX_RIDE_LOCATIONS_CLASSIFIER, partitioned by ride_start_date. Vehicle classification leverages the vehicle_classification_predictions model (run_month: April 2026). All queries filtered to country = 'United States of America'.

Baseline construction. Three comparison Sundays were selected: May 4, May 11, and May 18, 2025. These satisfy: same day-of-week (Sunday), same month (May), same year (2025), and no known major events. The average of these three days forms the baseline for all comparisons. Geographic granularity runs National, Indiana state, Indianapolis, and Speedway / IMS. Metrics: total ride count, total miles, total hours, hours/ride & miles/ride, active rides per hour, and % change and Z-score vs baseline.

▲ Important Caveat · Geographic Attribution

Geographic fields reflect the trip's starting point. A race attendee who drove from Chicago and started their trip in Indiana would be counted; one who started in Chicago and drove to IMS would not. This means cross-state arrivals are underrepresented in Indiana counts. See Section 14 for full implications.

04 · National Traffic Overview

National traffic overview.

At the national level, Memorial Day Sunday 2025 showed a modest but consistent reduction in Nexar fleet activity compared to prior Sundays in May. The national signal anchors the Indy-specific findings on the pages that follow.

DateDayTotal RidesTotal HoursTotal MilesHrs/RideMi/Ridevs Baseline
May 4Sunday205,124143,0122,930,2560.69714.29Baseline
May 11Sunday215,902147,5533,043,5030.68314.10Baseline
May 18Sunday210,713148,1233,088,8880.70314.66Baseline
May 25 ★Race Day200,338134,8392,828,7430.67314.12−4.9%
Baseline Avg-210,580146,2293,020,8820.69414.35-
3.4×

National Anchor

The US-wide −4.9% ride reduction on May 25 reflects the Memorial Day holiday effect. Indiana's −16.7% drop is 3.4 times the national Memorial Day average, the additional signal layered on top of an already-quiet holiday Sunday, quantified later as approximately −11.8 percentage points.

05 · Indiana State Analysis

Indiana shows the strongest suppression.

Indiana shows the strongest suppression signal in the study. Race day rides fell to 1,963, well below the baseline average of 2,356 (−16.7%). The result is statistically highly significant (Z = −2.68, p < 0.01).

DateTotal RidesTotal HoursTotal MilesHrs/RideMi/Ridevs Baseline
May 42,2371,71652,1160.76723.30-
May 112,5201,93152,9990.76621.03-
May 182,3121,73149,0820.74921.23-
May 25 ★1,9631,36337,3430.69419.02−16.7%
Baseline Avg2,3561,79251,3990.76121.85-
Indiana Ride Drop
−393
Rides vs baseline avg
1,963 vs 2,356 baseline · Z = −2.68 (p < 0.01). Strong holiday + race-day compound.
Indiana Miles Lost
−14,056
Miles vs baseline (−27.4%)
37,343 vs 51,399 mi, the largest single metric of contraction in the state.
Shorter Trips
−12.9%
Miles/Ride · local-only fleet
21.85 → 19.02 mi/ride. Long-haul freight off the road; what remains is short and local.
✦ Net IMS Effect, Adjusting for Memorial Day

National rides fell −4.9%. Indiana fell −16.7%. The IMS-specific suppression effect is therefore approximately −11.8 percentage points beyond what would be expected from the holiday alone. This is the cleanest single-number estimate of the race's marginal impact on the road network.

06 · Indianapolis City Analysis

The clearest race-day suppression.

Indianapolis proper, the city surrounding the IMS venue, shows the clearest race-day suppression. The drop from a baseline of 372 average rides to just 308 on race day (−17.3%) is statistically extraordinary: Z = −10.98, corresponding to p < 0.0001.

DateTotal RidesTotal HoursTotal MilesHrs/RideMi/Ridevs Baseline
May 43792818,9780.74223.69-
May 113702987,9610.80521.52-
May 183682759,1340.74724.82-
May 25 ★3082186,6490.70721.59−17.3%
Baseline Avg3722858,6910.76523.34-
◆ Why Is Indianapolis Suppressed Despite Hosting 275K Visitors?

The venue is in Speedway, IN, a separate municipality adjacent to Indianapolis, so traffic "at the race" attributes to Speedway, not Indianapolis. Major road closures around IMS prevent normal travel in northwest Indianapolis; many residents leave the city for the holiday weekend; and spectators arrive days in advance and camp or park at IMS, taking few local rides on race day. The Z-score of −10.98 is exceptional: with a baseline standard deviation of just ±5.86 rides, the race-day reading sits roughly eleven standard deviations below the mean. That is not noise; it is a deterministic structural reorganisation of the local fleet on a single calendar day.

07 · Speedway · The Venue Effect

While the city suppresses, the venue surges.

Speedway, the 2.5 sq-mile municipality that hosts the Indianapolis Motor Speedway, tells a completely different story. On race day, Nexar recorded 32 rides starting in Speedway, compared to a baseline average of just 15.3 rides per Sunday, a +108.7% surge.

+108.7%

The Venue City Effect

Speedway's ride volume more than doubled on race day. This is consistent with FHWA's special-events guidance, which projects +100% to +400% traffic increases within 5 miles of a major sporting venue's access routes on event day. The IMS sits entirely within Speedway's borders.

DateSpeedway RidesIndianapolis RidesIndiana Total
May 4143792,237
May 11193702,520
May 18133682,312
May 25 ★32 (+108.7%)308 (−17.3%)1,963 (−16.7%)
▲ Note on Sample Size

Speedway has a small Nexar fleet presence (baseline avg ~15 rides/day). The +108.7% finding is directionally consistent with expectations but should be interpreted as an indicator rather than a high-precision estimate. The pattern is robust, all three baseline days show 13-19 rides, vs 32 on race day. Sample-size limitations are addressed in Section 14.

08 · Indiana City-Level Breakdown

A clear geographic pattern.

Top Indiana cities reveal a clear geographic pattern: cities close to IMS or connected by major race-day travel corridors see divergent outcomes. Most decreased; a few in the northwest (Chicago corridor) or venue-adjacent areas increased.

CityBaseline AvgRace Day% ChangeSeverity
Speedway · IMS Venue ★15.332+108.7%Critical ↑
Schererville16.334+108.2%High ↑
Jeffersonville15.725+59.6%Elevated ↑
Hobart15.323+50.0%Elevated ↑
Westfield21.024+14.3%Baseline
Greenwood74.382+10.3%Baseline
Mishawaka27.729+4.8%Baseline
Terre Haute35.736+0.9%Baseline
Noblesville45.343−5.1%Baseline
Carmel33.031−6.1%Baseline
Fishers34.730−13.5%Moderate ↓
Hammond42.736−15.6%Moderate ↓
Indianapolis372.3308−17.3%High ↓
Portage32.026−18.8%High ↓
Evansville67.352−22.8%High ↓
Elkhart29.722−25.8%High ↓
Fort Wayne113.082−27.4%High ↓
Bloomington61.741−33.5%High ↓
Avon44.327−39.1%High ↓

IMS-adjacent and Chicago-corridor cities (Speedway, Schererville, Hobart, Jeffersonville) show above-baseline patterns, likely Memorial Day weekend travel to and from Chicago and race-adjacent activity. Indy suburbs (Fishers, Carmel, Noblesville) show modest −5% to −14% declines. Secondary cities (Bloomington, Fort Wayne, Evansville, Avon) show larger −22% to −39% declines, consistent with residents leaving for Indianapolis or out-of-state destinations.

09 · Vehicle Type Analysis

Trucks took the biggest hit.

Nexar fleet vehicles in Indiana are classified using machine learning predictions (run_month: April 2026). Taxi/Rideshare dominates the Indiana fleet, followed by Trucks and Consumers.

Vehicle TypeMay 4May 11May 18Baseline AvgRace Day% ChangeHrs/Ride (Race)
Taxi/Rideshare2,0722,2762,1052,1511,817−15.5%0.681
Truck260308288285220−22.8%2.679
Consumer134109100114103−9.6%0.697
Bus3931333438+10.9%0.533
Unknown / Other1419221821+14.9%0.614
Trucks · Biggest Drop
−22.8%
Freight largely off the road
Reduced freight on Memorial Day / race day. Avg trip 98 mi (vs 137 baseline).
Taxi / Rideshare Suppressed
−15.5%
Road closures deter pickups
IMS closures around the venue reduce rideshare availability and demand in the city core.
Bus · Only Growth
+10.9%
Race shuttles & transit services
Bus volume rises slightly, consistent with shuttle and transportation services around IMS.
▲ The Taxi / Rideshare Paradox

Counterintuitively, ride-hailing traffic decreased by −15.5% in Indiana on race day. This diverges from most sporting events, where rideshare demand surges. Explanation: IMS has its own dedicated parking infrastructure (~30K spaces), most attendees drive personal vehicles, and road closures around the venue actively deter rideshare pickups and dropoffs in the surrounding area.

10 · Hourly & Temporal Patterns

The race window is a dead zone.

Hourly active-ride counts in Indianapolis reveal a distinct race-day signature. Each ride is counted in every hour it was active (not just the start hour), in local Eastern Time. The deepest suppression hits during the 1-4 PM ET race window.

7 AM · Pre-race
+27%
10 AM · Gates open
+27%
1 PM · Race start
−43%
3 PM · Peak closure
−48%
4 PM · Race ending
−28%
6 PM · Post-race
+5%
Hour ETBaseline AvgRace Day% ChangeContext
7 AM · Pre-race1317+27%Early arrivals heading to IMS
10 AM · Gates open2633+27%Last-minute attendees
1 PM · Race start4928−43%Race underway (12:45)
3 PM · Peak closure5026−48%Maximum road closure
4 PM · Race ending4633−28%Roads reopening
6 PM · Post-race4345+5%Recovery complete
● The Race Timeline in Traffic Data

9-10 AM: pre-race surge (+16% to +27%) as last-minute attendees travel to IMS. 12:45 PM: race start, roads near IMS close and city-wide traffic plunges. 1-3 PM: maximum suppression window (−43% to −48%). ~3:45 PM: race ends, traffic rebounds sharply. 6 PM: recovery complete, slight above-baseline activity as the post-race crowd disperses.

11 · Statistical Validation

Statistically extraordinary.

Z-score analysis across the three geographic tiers. The Indianapolis Z of −10.98 is the analytical centrepiece, orders of magnitude beyond conventional significance thresholds.

Indiana State
Z = −2.68
Highly significant · p < 0.01
Race: 1,963 · μ 2,356 · σ ±146.6 · −16.7% · Highly Significant.
Indianapolis City
Z = −10.98
Very highly significant · p < 0.0001
Race: 308 · μ 372 · σ ±5.86 · −17.3% · Very Highly Significant.
National · US
−11.8 pp
Net IMS effect vs Memorial Day baseline
National −4.9% baseline · Indiana −16.7% · IMS-specific effect = −11.8 pp.
TierRace Dayμ Baselineσ BaselineZ-ScoreP-Value% Change
Indiana State1,9632,356±146.6−2.68<0.01−16.7%
Indianapolis City ★308372±5.86−10.98<0.0001−17.3%
National US200,338210,580---−4.9%
✦ 95% Confidence Interval · Indiana

Based on the baseline standard deviation of ±146.6, we can be 95% confident the true race-day effect on Indiana rides lies between −9.2% and −24.2% of baseline. The observed −16.7% sits well within this range and is highly consistent with the hypothesised race-day suppression effect. Z-score = (race_day − baseline_mean) / baseline_SD, baseline computed across 3 same-DOW Sundays.

12 · External Research Comparison

The data relocated the venue.

External benchmarks are drawn from publicly known statistics and FHWA special-events guidance. Four of five Nexar findings are directly validated; the fifth is explainable by the unique structure of the Indy 500.

MetricNexar FindingExternal BenchmarkAssessment
Local area ride volume (city)−17.3% (Indy)+20% to +80% (typical event)Explainable
Venue vicinity (+5 mi)+108.7% (Speedway)+100% to +400% (FHWA)Validated
Commercial truck reduction−22.8% (Indiana)−10% to −30% (major US holidays)Validated
National fleet suppression−4.9% (US)−5% to −10% (Memorial Day)Validated
Post-race recovery+5% at 6 PM ET1-2 hour recovery windowConsistent
◆ Overall Validation · Explainable

The apparent divergence on local ride volume (expected increase vs observed decrease) is explained by the unique structure of the Indy 500: IMS is a self-contained, parking-rich venue in a separate municipality from Indianapolis. The Speedway, IN finding (+108.7%) confirms the "venue surge" did in fact occur, just at the correct geographic boundary. The data did not contradict the venue-surge hypothesis, it relocated the venue. For other major motorsport events with similar geometry, this suggests the suppression-and-surge pattern is the correct working model, not the standard "additive surge" assumption.

13 · Insights & Recommendations

Insights & recommendations.

Three key insights translated into stakeholder recommendations, useful for fleet operators, rideshare networks, insurance/risk teams, and city planners.

  1. Venue absorption model

    Large motorsport events create traffic voids, not surges, in the host city. Unlike concerts or ballgames where attendees take rideshare, Indy 500 attendees drive personal vehicles and use venue parking. The net effect is city-wide traffic suppression during race hours. Fleet operators should expect significantly reduced demand in Indianapolis during 12-4 PM ET on race day.

  2. Race window = dead zone

    12:45-3:45 PM is unusable for Indianapolis fleet. Active rides drop up to −48% below baseline during the race. For logistics operators, scheduling Indiana deliveries before 11 AM or after 5 PM on race day maximises efficiency and avoids road-closure disruptions.

  3. Post-race opportunity window

    5-7 PM ET, rapid recovery, capture-able demand. By 6 PM ET, Indianapolis ride activity is back to baseline (+5%). Fleet operators and rideshare drivers positioned near IMS exit routes (I-465, Georgetown Road) after ~3:45 PM can capture elevated demand as 275K+ spectators depart.

StakeholderRecommendation
Fleet / LogisticsAvoid scheduling Indiana deliveries and commercial routes in northwest Indianapolis / Speedway between 10 AM and 5 PM ET on race day. Reschedule to early morning or post-5 PM windows.
Rideshare / TaxiDemand is suppressed citywide during race hours. Stage in the suburbs (Carmel, Fishers, Noblesville) during the race, converging on IMS exit routes post-race (~4-6 PM).
Insurance / RiskRace day Indiana = lower accident exposure for commercial fleets (fewer active vehicles, shorter trips). Premium risk models should account for this event-day suppression for Indiana-based fleets.
City Planners / INDOTNexar data confirms race-day road management redirects traffic away from IMS effectively. The 6 PM recovery suggests exit management is working, the surge is absorbed within ~2 hours.
14 · Limitations & Caveats

Limitations & caveats.

▲ About This Section

Limitations are presented as a first-class section, not a footnote. These define the scope within which any finding should be interpreted.

  1. Geographic attribution

    Trips are attributed to the starting city. Cross-state race visitors (from Ohio, Illinois, Michigan) who started their trip outside Indiana are not captured in Indiana counts.

  2. Speedway sample size

    Only 15-32 rides per day in Speedway, IN, directionally valid but not sufficient for high-precision estimates. The +108.7% finding should be read as a robust indicator, not a calibrated number.

  3. Memorial Day confound

    May 25, 2025 is both race day and Memorial Day Sunday. The study isolates the net ~−11.8 pp IMS effect vs national baseline, but the two effects cannot be fully disentangled from a single data point.

  4. Fleet representation

    Nexar captures commercial and consumer dashcam-equipped vehicles, not all vehicles on Indiana roads. Bias may exist toward commercial fleets, especially in less-populated cities.

  5. External sources

    Web search API was unavailable during this study; external benchmarks are based on publicly known FHWA guidance and general knowledge, not primary research retrieval. Section 12 is a triangulation, not a literature review.

  6. Race-day-only scope

    This study focuses on race day (May 25) only. The full 12-day venue period (May 14-25, practice, qualifying, race) is a recommended follow-up study to capture build-up effects.

15 · Appendix · Raw Data

Appendix · raw data tables.

Daily series and vehicle classification breakdowns, for reproducibility.

National Daily Totals

DateRidesHoursMilesHrs/RideMi/Ride
2025-05-04205,124143,0122,930,2560.697214.285
2025-05-11215,902147,5533,043,5030.683414.097
2025-05-18210,713148,1233,088,8880.703014.659
2025-05-25 ★200,338134,8392,828,7430.673114.120

Indiana State Daily Totals

DateRidesHoursMilesHrs/RideMi/Ride
2025-05-042,2371,71652,1160.767223.297
2025-05-112,5201,93152,9990.766121.032
2025-05-182,3121,73149,0820.748521.229
2025-05-25 ★1,9631,36337,3430.694419.023

Indiana Vehicle Type · Race Day Breakdown

TypeMay 4May 11May 18Baseline AvgMay 25 (Race)% Change
Taxi/Rideshare2,0722,2762,1052,1511,817−15.5%
Truck260308288285220−22.8%
Consumer134109100114103−9.6%
Bus3931333438+10.9%

Data sources · Primary table nexar-data-warehouse.Intermediate.IT_TRX_RIDE_LOCATIONS_CLASSIFIER · Partition filter ride_start_date IN ('2025-05-04', '2025-05-11', '2025-05-18', '2025-05-25') · Vehicle classification nexar-data-warehouse.MLP.vehicle_classification_predictions (run_month = 2026-04-01) · Geographic filter country = 'United States of America', state = 'Indiana' · Timezone UTC to America/Indiana/Indianapolis (ET) · Distance meters ÷ 1609.34 to miles · Duration seconds ÷ 3600 to hours.